Piano, a New York-based software company that provides digital atozmp3 content monetization and personalization solutions for publishers, raised $88 million in a Series C funding round in 2020, followed by an additional $241 million in Series D funding in 2021. The funding was led by Updata Partners and included participation from Rittenhouse Ventures, LinkedIn CEO Jeff Weiner, and other notable investors.
Piano’s platform offers publishers tools to optimize their digital content for maximum revenue and engagement, including paywalls, email marketing, and personalized content recommendations. The company also offers a range of data analytics and toonily audience segmentation tools to help publishers better understand and target their readers.
The company was founded in 2015 by Trevor Kaufman, who previously founded the video advertising company VideoEgg. Since its inception, Piano has quickly grown to become a leading player in the digital content monetization space, serving over 1,000 customers worldwide.
Piano’s growth has been driven by several key trends in the publishing industry. The rise of ad blockers and the decline of print masstamilanfree advertising revenue have led publishers to explore alternative revenue streams, including paywalls and subscriptions. Additionally, the growing importance of data analytics and personalized content has made Piano’s platform increasingly valuable to publishers looking to better understand their audience and increase engagement.
The COVID-19 pandemic has also accelerated the shift to digital content consumption, with more people turning to online sources for news and entertainment. Piano has helped publishers adapt to this new environment by offering flexible pricing models and other tools to help them monetize their content effectively.
One of Piano’s most notable clients is the New York Times, which has been using the platform to power its digital subscription business since 2017. The Times has seen strong growth in its digital subscriptions in recent years, with over 7 million masstamilan subscribers as of 2021. Other notable customers include Hearst, CNBC, and Business Insider.
With the additional funding from the Series D round, Piano plans to further expand its offerings and accelerate its growth. The company has already announced plans to acquire AT Internet, a digital analytics platform, and Cxense, a data management and personalization company.
Piano is also investing in new technologies such as artificial intelligence and machine learning to further enhance its platform’s capabilities. The company recently launched Piano AI, a suite of tools that uses machine learning to help publishers optimize their content and better understand their audience.
In a statement announcing the Series D funding, Trevor Kaufman, Piano’s CEO, said, “The future of content monetization is personalization, and Piano is at the forefront of this transformation. This funding will help us accelerate our growth and continue to provide our customers with innovative solutions that drive revenue and engagement.”
Overall, Piano’s success highlights the justprintcard growing importance of digital content monetization and personalization in the publishing industry. As publishers continue to explore new revenue streams and adapt to changing consumer habits,